Incorporating Video Marketing to Sell Your Listings
A picture is worth a thousand words. So, what does that mean a video is worth?
A lot more.
It may sound like a cliché, but it’s worth some research. The 21st century has showered us with endlessly evolving technology and constantly pushed the standard of real estate marketing to the next level. You have to keep up to be competitive in a digital-first world. Pictures are still essential, but incorporating video into listings is now the new standard for selling real estate in the USA. Recent stats show that video listings receive 403% more inquiries from buyers. We touched more on this in our article about the future of real estate marketing.
Video is consumer-centric
Buyers are interested in purchasing a lifestyle. When they see a text-based listing, they’re left wondering whether they’ve stumbled on their dream home. With a video-based listing, they have immediate access to the intricate details of the property, allowing them to really envision themselves in the space from the comfort of their couch. We live in a society where people never seem to have enough time in a day and this new approach to advertising has been an appreciated time-saver for all. Potential buyers browse listings at their own convenience. Sellers and agents save time by narrowing the pool of inquiries to those who have already viewed the home through video, making them a stronger buyer lead and worth the pursuit.
Video Sells
Sites that incorporate video are becoming increasingly popular. 83% of marketers report more leads coming from video marketing. However, not all types of videos (i.e. low quality) will create a buzz. Agents need to advise sellers to invest in a professional, unique video tour that captures the highlights of the property. A shaky video shot on your smartphone is not the trusted choice and can have the opposite effect: instead of attracting visitors, a poor listing video can actually turn off buyers. It is important to invest in professional real estate video marketing to get the best results. Real estate drone videography takes it to the next level.
Video is already popular
When agents incorporate video marketing to sell listings:
People are more likely to arrange a meeting.
Buyers can view the video repeatedly and make notes on the aspects that they wish to discuss with the listing agent ahead of time. This allows the buyer to focus on decision-making details when they view the property in real life for the first time.
It will ease nervous buyers amidst the COVID-19 pandemic as most are practicing social distancing. Your clients will likely appreciate the convenience.
Video catches attention
With the abundance of listings on the internet, you only have a few seconds to grab a buyer’s attention. The average human attention span is eight seconds…less than that of the goldfish with nine. The jury is out on this claim, but you get the idea.
A professional real estate marketing video listing will help you stand out from the crowd, drive more traffic to your listing, and sell your property faster.
Consumer-centric, a strong sell, already popular, and catches attention… in an industry of tough competition, what more could you ask for?
Contact us to set up a free consultation to see how we can take your next luxury listing to the next level with video. Contact us directly or schedule a call here.
Long Island, NY
631-223-8574
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